For the last few years, I was taking care of a number of sites for contactsforless.ca – keeping their structure secure, rebuilding their frontend, and improving their SEO.
One of the very first things I noticed on taking this position, was that their ‘about us’ page was ranking higher than their homepage – this was a common problem I’ve seen more often in recent years. Of course, the solution to this is simple – move the content from about – into the homepage, and adjust it to be more optimized for their keywords.
In their case, the results were dramatic – after some changes the site jumped up in the google rankings to the second or third natural result for the term ‘contact lenses’ – and the orders started pouring in – easily quadrupling their sales within a couple months.
Continuing to grow for several years, they are now one of the largest suppliers of Contact Lenses in Canada. Unfortunately for me, this meant the workload increased constantly, until it became unmanageable for a single individual, and so we parted ways amicably earlier this month.2019-Christopher-Guest